team apparel

Indooroopilly gulley of Leeches

team-design-cycling-leeches-apparel-front
team-design-cycling-leeches-apparel-back
team-design-cycling-leeches-mascot-logo
team-design-cycling-leeches-textures-1

brief

team

The Indooroopily Leeches cycling team was already established and riding strong as a group of 9 men but they missed a uniform that united them aesthetically and showed how serious they really are. A team jersey also helps to identify your other riders while on the road so they decided it was time to invest in a full kit (t-shirt, singlet & leggings) to be worn when the team got together for a group riding session or for races and other cycling events.
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graphic elements

Their brief was quite extensive as they wanted the design to suggest the appearance of a leech and reflect the namesake for Indooroopilly. Indooroopilly means ‘gulley of leeches’ and is an aboriginal name so it was also essential to give the graphics an aboriginal feel while also respecting their art laws. By creating randomly distributed dots on a line it became easy to give the feel of dot art. When aligned to the contours of the body the dotted lines also enhanced the physique of the wearer and made them look even tougher. There is also a modernized dot patterns on the back in the form of elongated circles or round-ended rectangles. With graphic treatment such as the dotted lines and rounded rectangles we were able to mimic the textural patterns of a leech that was also reminiscent of Australian indigenous dot art.
.

mascot

A mascot, in the form of a leech character, added extra impact to the overall look of the clothing. They wanted it to be scary, mean and menacing, to give the look of the blood sucking parasites that leeches are. Consequently the leech mascot made the wearer intimidating – a form of psychological warfare that has it’s place in anything competitive. The tagline “…we really suck” is reinforced by the mascot, inspired by the Lamprey aquatic leech which has a mouth that looks like it sucks like no other animal on the planet.

If you’re interested in apparel design or want some uniforms for your team then have a look at the options available to you on the apparel & textiles page.

  • Client

    Indooroopily Leeches

  • Skills

    • Illustration
    • Photoshop
    • Typography
    • Logos
    • Branding
    • Apparel Design

brief

team

The Indooroopily Leeches cycling team was already established and riding strong as a group of 9 men but they missed a uniform that united them aesthetically and showed how serious they really are. A team jersey also helps to identify your other riders while on the road so they decided it was time to invest in a full kit (t-shirt, singlet & leggings) to be worn when the team got together for a group riding session or for races and other cycling events.
.

graphic elements

Their brief was quite extensive as they wanted the design to suggest the appearance of a leech and reflect the namesake for Indooroopilly. Indooroopilly means ‘gulley of leeches’ and is an aboriginal name so it was also essential to give the graphics an aboriginal feel while also respecting their art laws. By creating randomly distributed dots on a line it became easy to give the feel of dot art. When aligned to the contours of the body the dotted lines also enhanced the physique of the wearer and made them look even tougher. There is also a modernized dot patterns on the back in the form of elongated circles or round-ended rectangles. With graphic treatment such as the dotted lines and rounded rectangles we were able to mimic the textural patterns of a leech that was also reminiscent of Australian indigenous dot art.
.

mascot

A mascot, in the form of a leech character, added extra impact to the overall look of the clothing. They wanted it to be scary, mean and menacing, to give the look of the blood sucking parasites that leeches are. Consequently the leech mascot made the wearer intimidating – a form of psychological warfare that has it’s place in anything competitive. The tagline “…we really suck” is reinforced by the mascot, inspired by the Lamprey aquatic leech which has a mouth that looks like it sucks like no other animal on the planet.

If you’re interested in apparel design or want some uniforms for your team then have a look at the options available to you on the apparel & textiles page.

  • Client

    Indooroopilly Leeches

  • Skills

    • Illustration
    • Photoshop
    • Typography
    • Logos
    • Branding
    • Apparel Design

you are the brand!

you are the brand!